PEUGEOT 308 is characterised by strong styling and optimum performance while offering unbeatable comfort. Their smaller dimensions and strong design give your journeys elegance and agility.

History of Peugeot 308

The first Peugeot 308 was unveiled in 2007 as the successor to Peugeot’s popular 306 and 307 hatchback models.


With the new 308, Peugeot appealed to a highly diversified customer base in search of self-expression, modernity, attention to detail, control and convenience.


The next generation, released in 2013, featured the new EMP2 modular platform, allowing for a more compact design and reduced weight, contributing to a more dynamic driving experience and significant reductions in CO2 emissions.  


Peugeot's design and engineering teams developed the interior of the updated 308 around the concept of the i-Cockpit, which is still used today. Everything was arranged for an experience that is intuitive, relaxing the driver to focus entirely on the road ahead. The compact steering wheel and head-up instrument layout mean that information can be clearly read easily and safely, looking over rather than through the wheel.


In 2014, the new-generation Peugeot 308 won the European Car of the Year award.


In 2017, a facelift saw the Peugeot 308 set a milestone in the brand's move upmarket, putting forward a cluster of new technology set against an even more assertive style.


Emboldened by its resounding success, the classy interior of the Peugeot 308 evolved while playing to its strengths.


The next generation, all-new Peugeot 308 is firmly rooted in the Peugeot DNA whilst paving a path forward to the future and will arrive in Australia in 2022.


The Peugeot 308 always has, and always will, embody the brand’s values of excellence in terms of design, efficiency and driving experience.

The Future of PEUGEOT 308


Peugeot is proud to present the brand-new Peugeot 308. 

The specifications for the Australians models are yet to be announced, and will be publicised closer to launch.

The new Peugeot 308 combines an attractive new design and a premium interior with advanced technology and safety. The new 308 is also the first production vehicle to proudly wear the Peugeot brand’s new coat of arms. 

 The design of the new Peugeot 308 showcases its dynamism and distinct identity, whilst setting the tone for future Peugeot models. The interior of the new 308 offers greater space and comfort, while carefully chosen materials emphasize the high-quality finish.

 Kate Gillis, General Manager Peugeot Australia, said: "The new Peugeot 308's bold and stylish design, commitment to creating an enjoyable and convenient environment and driving experience for the driver and passengers and enhanced technology combine to elevate the appeal of the 308.”

 Stay tuned for more information.

Overseas model shown


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