GLOBAL PRESS RELEASE: Much more than a racing car, the PEUGEOT 9x8 is already an iconic object, an aesthetic and technical revolution, an ultimate design adventure. Matthias Hossann, PEUGEOT Design Director, has placed it in brutalist architecture before it tackles Endurance racetracks in 2022. This was an opportunity for the fashion and supercar photographer Agnieszka Doroszewicz, to play with the light and the concrete’s contrasts. Her photographs are a metaphor for the 24 Hours of Le Mans, a mythical race in which the light changes as the hours go by.
To create the new 9X8 Hybrid Hypercar, the PEUGEOT Design team went all out. They imbued it with all the contemporary aesthetic codes specific to the marque: a feline stance, fluid lines enhanced by signs of sportiness, sleek and structured flanks and, of course, the characteristic three-clawed luminous signature of the Lion. Slim and sleek, the PEUGEOT 9X8 sparks emotion and embodies speed.
Designing a racing car is an ultimate dream of every automobile designer. The probability of that dream ever coming true was up until now close to zero: rather than the marque’s style and identity, performance was the prime consideration, so much so that racing cars had become almost indistinguishable from one another. The designers’ work was limited to small details and the livery.
For the PEUGEOT 9X8 Hybrid Hypercar, engineers and designers worked very closely together to achieve a convergence between style and technology to create a competition vehicle. “The level of discussion was absolutely unprecedented", says Matthias Hossann, PEUGEOT Style Director. "We were in contact with the PEUGEOT Sport team, and really did work hand-in-hand with them.”
“To identify the theme for our future racing car, we first launched a competition between the designers. We received a lot of submissions as this project sparked massive enthusiasm, with the prospect of one day seeing our creation compete against the world's most prestigious brands on the most mythical of tracks.”
“Once the theme had been selected with the help of the PEUGEOT Sport engineers, we set to work together. Guided by performance, for which no compromise was ever made, and under innovative regulations, the engineers left as much room as possible to allow the designers freedom of creativity to develop the Hypercar’s design. The PEUGEOT 9X8 was born along with the DNA of the new Hypercar regulations (LMH) introduced by the Automobile Club de l’Ouest, the organiser of the 24 Hours of Le Mans and the Fédération internationale de l’Automobile, presenting the fundamental traits of a PEUGEOT. This car will stand as a milestone in the history of Endurance racing.”
PEUGEOT's involvement in motorsport is first and foremost because it is a formidable laboratory of ideas and a fantastic innovation accelerator. For all the professions involved, automobile sport explores new territories that drive us towards being evermore original and creative in our approach.
The ultimate ambassador of PEUGEOT Design and an inspiration for future developments, the Hybrid Hypercar 9X8 sits within the trend set for the cars in the range, including the all-new PEUGEOT 308. It was the PEUGEOT 9X8 that first sported the new Lion head badge introduced in early 2021 before it also appeared on the PEUGEOT 308.
“The technology of the PEUGEOT 9X8 is entirely a PEUGEOT Sport creation, and we had to show that in our design. Without any compromise on performance, we wanted to give it a unique attitude but keep the idea of a streamlined body, which contrasts with the very geometric endurance cars of the previous generation,” explains Matthias Hossann.
Another distinctive sign of PEUGEOT's expertise and style is evident in the 9X8's cabin which is based on the marque's characteristic i-Cockpit concept. Just as for a series model project, the care taken with the interior design was matched only by the demanding level of requirement for the exterior: the driver and the fans in front of their screens must feel as though they are in a PEUGEOT beyond any shade of a doubt. Moreover, the entire PEUGEOT 9X8 cockpit was designed to provide the highest degree of ergonomics and intuitiveness for drivers.
Observers and specialists are unanimous: the PEUGEOT 9X8 is a radical break with previous generations of racing cars. It opens a new era. “This 9X8 is a true milestone in motorsport,” said the future drivers when they first saw it: “There will be a before and after PEUGEOT 9X8, and we will be lucky to have been part of it.”
“On the walls of the design studio where the PEUGEOT 9X8 was born, we had posted three key words: iconic, efficient, emotional,” says Matthias Hossann. “This way, the whole team embraced these concepts, regardless of each individual’s involvement across the various development stages. I had put the word ICONIC in everyone’s mind, because I wanted a car that was both immediately recognisable and that marked a breakthrough, a fundamental generational shift.”
“Despite the quality of the many proposals that came out of our internal design competition, one was quickly established as the chosen theme. It broke the codes of the previous generation of endurance cars. The idea posited was that this would be less of a race car and more of a PEUGEOT, an object that would bring together fans of motor sport but not only, as this would be a sports car that could in theory be driven on the road as well as the racetrack.”
The most striking feature of this concept, and one that for many sums it up, is the absence of a rear wing, which gives it its unique design.
The rear wing first appeared in endurance racing at Le Mans in 1967 and has since become the enduring standard. Since 1971, just over 50 years ago, no car has won without a rear wing. This shows the audacity and inventiveness of the PEUGEOT designers and engineers.
When the PEUGEOT 9X8 was created, a huge amount of effort was put into the rear end. Following the original sketch of a somewhat lunging car, a slightly pointed cabin appeared, along with the very particular wrap that we see today over the rear wheel
PEUGEOT has already won at Le Mans with two cars of two different generations: the 905 with a V10 petrol engine in 1992 and 1993, and the 908 with a V12 HDi-FAP engine in 2009. Once again, it is with the technology used that the PEUGEOT 9X8 marks the beginning of a new era. “Endurance racing is based on rules that allow us to demonstrate PEUGEOT's expertise across all electric power trains,” explains Olivier Jansonnie, Technical Director for the project.
For its four-wheel drive hybrid propulsion, the PEUGEOT 9X8 has certain similarities with several models in the PEUGEOT range, such as the PEUGEOT 3008 or the PEUGEOT 508. It combines a V6 2.6-litre twin-turbocharged 500 kW (680 HP) internal combustion engine at the rear with a 200 kW (270 HP) electric motor/generator in the front.
Olivier Jansonnie says, “With the 9X8, PEUGEOT is starting a new chapter in hybrid sports cars. Performance is becoming more electric and more virtuous, without sacrificing anything in terms of competitiveness.”
“We wanted to signify this technological and cultural shift with a new colour signature, which we have called Kryptonite,” adds Matthias Hossann. “We had already launched it shortly before our Hybrid Hypercar 9X8 on our new series model, also a hybrid: the 508 PSE (Peugeot Sport Engineering). It shares many technology features with the PEUGEOT 9X8, in addition to its colour. Within a few weeks of each other, both have brought the PEUGEOT brand into the era of electric high-performance.”
The PEUGEOT Design team also called on leading-edge technology. “But not only,” explains Matthias Hossann. “The designers’ work involves toing and froing between designs and 3D tools in order to include virtual reality visualisation phases”.
To create the volumes, the designers use 3D tools and CAD (Computer Aided Design). With this technology, it is also easy to share files with the engineering teams. Once the volumes are in place, then comes the virtual reality stage. Somewhat like a revelation.
“A high point was reached when we showed the complete PEUGEOT 9X8 to the engineering team using a virtual reality headset. Olivier Jansonnie, the Technical Director, circled the car for quite a while with the headset over his eyes. His enthusiasm was crucial”.
“Our PEUGEOT Design team includes fans of the 24 Hours of Le Mans. Having been there as spectators, they know that at night, trackside, the cars have few distinctive signs. Some cars can be recognised by the sound of their engines, but in many places, the cars’ visual presence is mostly limited to bright lines fading away into the night.”
"To ensure that the PEUGEOT 9X8 is unlike any other and can be easily identified day and night by everyone, we added luminous components to our work on the silhouette. For the light signature, the three claws – present on all our current production cars – was the obvious choice. We didn't have too much trouble putting them on the front of our 9X8 Hypercar but putting them on the rear required a lot of work. We've integrated the three light claws in separate composite components creating gaps through which air is extracted. We can't wait to see their effect on the track.”
As the photographer of this series of images of the PEUGEOT 9X8, Agnieszka Doroszewicz immediately recognised the potential of the PEUGEOT 9X8's light signatures: “We really wanted to spread our shoot over a long day, and extend it late into the night”, she says. "I was able to achieve a perfect evocation of the Le Mans 24 Hours in my photos. Daylight, artificial lighting and the bright illumination of the headlights combine with the powerful pattern of the car's light claws. Of course, we are not in Le Mans at all, but it is the whole atmosphere of Le Mans that we have here.”
“Short. Black. Strong. Like a decent espresso” is how Agnieszka Doroszewicz describes herself. Passionate about design, architecture and fashion. “Photography has allowed me to combine these three passions. As a photographer, however, I never wanted to limit myself to one field. I have worked for magazines as well as for fashion, designers, agencies and companies, in the telephone and electronics industries, for example. Supercars and racing cars came along, almost by chance. Car photography is where the excitement is at today: there is a huge focus on originality and an incredible demand for uniqueness.”
Based in Hamburg, Germany, Agnieszka graduated from the University of Applied Sciences in Photographic Design and has been freelancing since 2007, involved in both photo shoots and post-production.
"I have often been invited to work at Le Mans and other 24-hour races, such as Nürburgring (Germany) and Spa (Belgium). But Le Mans is historically the most compelling and my absolute favourite. The atmosphere, the excitement and the tension are palpable, and of course you feel the history of this race in every pore. You can't escape it. Le Mans is one of the purest and most ultimate forms of motor racing”.
“Each photoshoot has its own anecdotes. Here, with the PEUGEOT 9X8, it was terribly cold. But nothing could dampen Matthias and his team’s passion in being a part in the whole shoot. Their presence was highly motivating, as we took advantage of this opportunity to engage in a real discussion. Added to which, the shoot was absolutely fantastic: the contrast between the very pure aesthetics of the PEUGEOT 9X8 and the brutalist architecture was impressive, and the rough patina of the concrete’s texture was perfectly evocative of the world of race tracks.”
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