06.01.23
2025-2030: Moving towards a completely redesigned automotive vision.
ALLURE. With a new official message exalting its feline and attractive attitude, its revolutionary interior design and its promise of unrivalled driving sensations, the PEUGEOT INCEPTION CONCEPT heralds a new era and embodies the Brand's vision for future electric vehicles. The first PEUGEOT Design Manifesto led by Matthias Hossann, the PEUGEOT INCEPTION CONCEPT embodies the major change of the Brand.
EMOTION. The PEUGEOT INCEPTION CONCEPT expresses this optimistic vision with conviction, ready to meet the challenges of the future. With its new generation i-Cockpit® and its Hypersquare control system, it revolutionises driving enjoyment by offering a new, intuitive way of operating the car. Its innovative Skyspace panoramic glass concept provides new emotions and sensations. Its passenger compartment has a new interior space and the innovative architecture is complemented by materials that play with their coloured reflections to shun black while redefining the idea of durability through new techniques.
EXCELLENCE. The PEUGEOT INCEPTION CONCEPT opens new perspectives with a daring architecture, derived from the generation of "BEV-by-design" platforms, and comes in a generous size, further highlighting the excellence of its innovations.
This manifesto will inspire the Brand's future products, down to the most compact models of the range, from 2025. "PEUGEOT is committed to the electrification of its range,” said Linda Jackson CEO of the PEUGEOT brand. “In 2023, 100% of the vehicles in the range were electrified and in the next two years, five new 100% electric models will be launched. Our ambition is simple: to make PEUGEOT the leading electric brand in Europe by 2030. This objective and ambitious vision pave the way for a radical transformation for the Brand. It is embodied today in the PEUGEOT INCEPTION CONCEPT which marks the beginning of a new era! PEUGEOT promises that the world is a better place with Allure, the PEUGEOT INCEPTION CONCEPT embodies the meaning of this promise from today onwards".
PEUGEOT INCEPTION CONCEPT
The brand paves the way for a new vision of the automobile.
The name PEUGEOT INCEPTION CONCEPT (or "Inceptio" in Latin) means "the beginning". No other name could better summarise the ambition of this PEUGEOT manifesto, which carries the promise of a new era for the Brand. With its visionary design, the PEUGEOT INCEPTION CONCEPT offers original technological perspectives and takes you on an exclusive automotive experience.
The PEUGEOT INCEPTION CONCEPT propels you into a new dimension, between dream and reality, promising intense emotions as soon as you approach it, touch it or enter it. Its ambition is to bring most of its innovations to production from 2025.
"PEUGEOT is changing, but the PEUGEOT INCEPTION CONCEPT remains unmistakeably a PEUGEOT,” said Matthias Hossann, PEUGEOT Design Director. “It expresses the timeless feline attraction of the Brand and shows how optimistic we are about the future of the car and the emotions it provides. Bright and full of light, the PEUGEOT INCEPTION CONCEPT reinvents the spatial experience of driving while illustrating some of our thinking behind reducing PEUGEOT's carbon footprint by more than 50% by 2030. The transformation of the Brand concerns all aspects of the design, production and life of tomorrow's PEUGEOT. Design is an integral part of this transformation."
PEUGEOT INCEPTION CONCEPT presents the brand's optimistic vision of the future. It embodies the values of Allure, Emotion and Excellence of a brand that is transforming itself and entering a new era. PEUGEOT INCEPTION CONCEPT will inspire future products, even the most compact, from 2025 onwards.
