July 2023: The 63rd TV WEEK Logie Awards saw the new PEUGEOT e-2008 electrify the red carpet as it made its first appearance in Australia ahead of the official launch in September 2023. To celebrate the impending arrival of the marque's first fully electric passenger vehicle in Australia, PEUGEOT Australia announced its sponsorship of the night of nights for Australian television on Channel 7 and 7plus.
On Sunday 30 July, Sydney rolled out the Logies red carpet for the first time in 37 years and the new PEUGEOT e-2008 Sports Utility Vehicle (SUV) was centre stage for the evening in the vibrant Harbour City. With its bold styling, alluring design and striking presence, the e-2008 was right at home in the spotlight.
Ahead of the event, Kate Gillis, Managing Director, PEUGEOT Australia commented: "Today's partnership announcement with the Logies is an exciting moment for PEUGEOT as 2023 signals a new stage of our electrification journey in Australia at what is also the start of an exciting new chapter for the Awards."
"The Logies are a thrilling and celebrated night within the Australian entertainment calendar and in alignment with our product offering, an occasion where stand-out style meets talented performance."
Katie Finney, Director, 7RED commented: "We are delighted to have PEUGEOT Australia join us as a sponsor for the Logies. As we embark on a new era of Australian TV's most prestigious and glamorous celebration, we are excited to be partnering with an equally iconic and respected brand."
As well as turning heads on the Logies red carpet, PEUGEOT Australia and Australia's favourite breakfast TV show, Sunrise, offered viewers the opportunity to win a new e-2008.
