16.02.22
GLOBAL RELEASE: THE NEW PEUGEOT 308, WOMEN'S WORLD CAR OF THE YEAR 2022 IN THE URBAN VEHICLE CATEGORY
Excellence and passion: this is what the members of the global jury of the Women's World Car of the Year are rewarding, having just named the new Peugeot 308 Urban Car of the Year. "Excellence in terms of safety, driving, technology, design, environmental efficiency and value for money", perfectly embodied by the new Peugeot model, according to the 56 - exclusively female - jurors from 40 countries and 5 continents that make up the WWCOTY. In its twelfth year, the jury appraised no less than 65 candidates launched between 1st January and 31st December 2021.
Linda Jackson, CEO of the Peugeot brand, declared: "The fact that the new Peugeot 308 has been named best urban vehicle of the year 2022 by a jury made up exclusively of women, and from very different geographical backgrounds, demonstrates the relevance of PEUGEOT's strategic choices. Its unique appearance, the excellence of its technology, the emotions felt while driving it and its range of engines, both electrified and internal combustion, make the Peugeot 308 an ideal choice for customers in every country in the world.”
After identifying the winning models in six separate categories (Urban Vehicle, Family SUV, Family Car, Large SUV, Sports Car and 4x4), the 56 members of the jury will elect their final Women's World Car of the Year in early March. The result of their vote will be announced around 8th March, International Women's Day.
Two silhouettes of the new Peugeot 308 are available: 5-door compact saloon and SW estate. If the exterior design of the Peugeot 308 is appealing, its interior is also convincing, thanks to the special care taken with its quality, its latest-generation digital interfaces and the unique ergonomics of the PEUGEOT i-Cockpit, recognisable by all with its compact steering wheel, which offers a more intuitive and direct driving experience.
Ahead of the highly anticipated Australian launch of the Peugeot 308, Kate Gillis, Managing Director Peugeot Australia, said: “It is with great excitement that we can celebrate this achievement ahead of the local arrival of the Peugeot 308 set for H2, 2022.”
“The Peugeot 308 has proven popular within our global markets and amongst key audiences looking for a perfect blend of intuitive technology, stand-out style and a heightened driving experience. We look forward to introducing both the Hatch and Sportswagon variants later this year and are hopeful the next-generation offering will further elevate and broaden Peugeot’s unique appeal here in Australia.”
After the double victory in 2021 of the Peugeot 2008 (Urban SUV category) and Peugeot 208 (Urban Vehicle category), the Peugeot 308 is the Brand's third vehicle to win a WWCOTY category in just two years.
Further information is available at: www.womensworldcoty.com
