The flagship of French industry, PEUGEOT is one of the foremost pioneers on the international automotive front.
In just over 2 centuries, the brand has developed both its design and innovative technologies.
Jean-Pierre and Jean-Frédéric Peugeot diversified their family-run grain mill by manufacturing saws, steel strips for dressmaking and springs for watchmaking.
The type 3 was the first series-manufactured car in the world (64 examples), travelling from Valentigney to Paris then following the first Paris-Brest-Paris bike race for 2,045 km.
In January 1893, the PEUGEOT type 3 was the first car to be driven in Italy.
The sons of Peugeot Frères continued with traditional manufacturing (bikes, tooling, etc.) whilst Armand Peugeot created 'Automobiles PEUGEOT', a limited liability company.
The workshops were abandoned and the company set up shop in the first totally automotive-dedicated plant, in Audincourt.
A second plant became operational in Lille in 1898.
The sons of Peugeot Frères also invested in automotive manufacturers under the brand-name 'Lion PEUGEOT' and produced a different range of the automotive PEUGEOT’s one in order to avoid competition.
The sons of Peugeot Frères and Armand Peugeot merged their businesses and created the 'Automobiles and Cycles PEUGEOT', a limited liability company.
Vehicles were all manufactured by a single entity from this point.
In 1929, the new Sochaux plant was established, grouping together all Automotive PEUGEOT manufacturers and it quickly became the largest industrial site in France.
In 2012, it celebrated its centennial, making it the oldest car manufacturing plant still in activity in the world today.
“PSA” (PEUGEOT Société Anonyme) was founded to become a holding of the automotive group of the same name which today controls all of the PEUGEOT Group’s companies.
In 1976, it became 'PSA Peugeot Citroën' through the merger of Citroën S.A. and Peugeot S.A.
“PSA Peugeot Citroën” then became the “PSA Group” in 2016 and today symbolises the dynamism of its three strong car brands - PEUGEOT, Citroën and DS - as well as all other current and future Group activities.
Pierre Peugeot founded “©L’Aventure PEUGEOT”, an association under the law of 1901, whose mission is to preserve the heritage of PEUGEOT brands.
The “Aventure PEUGEOT” Museum in Sochaux has welcomed between 50,000 and 60,000 visitors each year since its opening in 1988.
In 2015, “©L’Aventure PEUGEOT” became “©L’Aventure PEUGEOT Citroën DS” and grouped together all collections of PSA Group brands.
Among the international automotive pioneers still operating, PEUGEOT is one of the few where the founders’ descendants are still shareholders and still hold managerial positions.