The all-new Peugeot 308 has been crowned with the prestigious title of 2014 “European Car of the Year”, awarded by a jury of 58 senior European motoring journalists representing 22 European countries.
The European Car of the Year is an expert, independent judgement of all new cars on the European market. It is an international award, judged by a panel of senior motoring journalists across Europe. Its object is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title.
30 new models from American, Korean, European and Japanese manufacturers, on sale in Europe during 2013, were eligible for the 2014 “European Car of the Year” award. This list was reduced to seven finalist models. The 308 was the winner having received 307 points.
The 2014 “European Car of the Year” title represents the most prestigious recognition for the 308, which embodies the brand’s values of excellence, in terms of its design, elegant and dynamic, efficient concept based on an advanced approach to weight reduction, driving experience with its innovative instruments and controls (the PEUGEOT i-Cockpit) playing a part and quality of the highest level.
In addition, the development of the 308 included 4 million km of test driving, plus 15,000 hours of endurance testing to ensure we built the best car possible...no wonder the 308 was awarded with one of the most coveted automotive awards in the world.
The all-new 308 Touring has undergone vigorous and extensive testing to ensure its quality is second to none. Using new manufacturing processes and only the best materials, gives it a pure style throughout. It’s sound-proofed for an undisturbed ride, and a range of high quality seating trims mean that the interior is both beautiful and durable, making it perfect for family life.
We know we've built a strong, high quality car, but, just to be on the safe side, we’ve put it through its paces with over 4,000,000 kilometres of test driving and 15,000 hours of endurance testing. That's the meaning of quality.
Watch the video of Gilles Vidal, Peugeot Director of Design, describe the quality of the 308 Touring.iOverseas model shown. Some features shown may not be available. Please refer to 308 Touring features and specifications PDF.
The all-new 308 Touring is packed full of technology to give you the ultimate driving experience. A lower centre of gravity, a more compact steering wheel and newly-developed electric power steering gives the 308 Touring an incredibly responsive and controlled driving experience.
The all-new 308 Touring is both stylish and spacious, making it the perfect family car. With a stunning profile, its distinctive bonnet and large wheel arches give it a sporty appearance, and it comes with full LED headlights and rear lights to improve visibility and reduce energy consumption. The minimal interior feels modern and sleek, and with bags of room for all the family and anything else you need to take with you, the 308 Touring is truly a car of both style and substance.
The all-new 308 was subjected to a significant amount of durability testing in its deveopment phase. In addition to 4 million kilometres of test driving, the 308 underwent 15,000 hours of endurance testing, including 2,500 hours of 4-post rig testing. The air conditioning was tested for 250,000 cycles, the touchscreen had around 4.3 million press actions without failure and there are 1,800 quality controls in factory final acceptance. That's the meaning of quality.
Watch the video to see the 308 durability and quality testing in action.iFilmed on a closed test track with professional drivers. Overseas hatch model show. Some features shown may not be available on all vehicles. Please refer to 308 Touring features and specifications PDF.
The all-new 308 Touring comes with a sizeable 625 litre boot space and is 140kg lighter than its predecessor. It even boasts a 'Magic Flat' rear seat, which allows you to instantly fold down the two sides of the back seat with handy switches on both sides of the boot. The result means an even larger boot area spanning 1,740 litres, whenever you need it. As for efficiency, with CO2 emissions of just 111g/km and combined fuel consumption as low as 4.2l/100km with the Euro 6 BlueHDi diesel automatic, the 308 Touring is as efficient as they come.
The PEUGEOT i-Cockpit reflects the simple yet intuitive nature of the all-new 308 Touring. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road. The large 9.7" colour touch screen houses most of the car’s onboard technology which means full control is right at your fingertips.
As a result, the 308 was awarded the Most Beautiful Interior Design of the Year 2013 at the 29th International Automobile Festival.
29 JANUARY 2014
At the 29th International Automobile Festival, the Peugeot 308 was voted the Most Beautiful Interior of the Year 2013 by a jury of experts...
03 MARCH 2014
Peugeot 308 voted 2014 'European Car of the Year' by 58 senior motoring journalists representing 22 countries.