EVOLUTION OF THE PEUGEOT LOGO

Peugeot Universe – Relive the history of Peugeot

EVOLUTION OF THE PEUGEOT LOGO

Since the iconic PEUGEOT Lion first appeared, it has constantly evolved and
has perpetually highlighted the passionate, feline character of the PEUGEOT brand.

1905

Signature-stamp created

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The grilles of Lion PEUGEOT brand cars are crowned with the Lion walking on its arrow.

Over the next few years, bikes and tools use variations of the same theme.

1923

The Lion phenomenon thrives

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PEUGEOT owners also adorned their radiator caps with a Lion, designed by the sculptor Baudichon.

1933

The Lion reigns on grilles

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Every PEUGEOT car featured a Lion’s head emblazoned on its grille from 1933.

In 1935, its design changes with the addition of the “Sochaux rocket” strapline.

1948

The 203 adopts the Lion from the Franche-Comté coat of arms

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A Lioness’ head embellished the bonnet of the PEUGEOT 203, which also featured a new insignia with the Franche-Comté coat of arms’ Lion.

1955

The Franche-Comté coat of arms’ Lion added to the 403

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The Franche-Comté coat of arms’ Lion is added to the PEUGEOT 403.

For safety reasons, lions’ heads are later withdrawn from the bonnets of both the 203 and 204 in September 1958.

1960

The Lion changes its style

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The PEUGEOT 404 inaugurated a new Lion with a flowing mane, crowned with PEUGEOT lettering and set in the centre of the grille.

1968

The Lion breaks new ground

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On the PEUGEOT 504, the lion adopted an ever-so sleek style, a flat shape and is finished in either gold-plate or chrome-plate.

1975

The “Lion outline”

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The heraldic PEUGEOT Lion is showcased with angular features, hollowed in the centre and is known as the “Lion outline”.

1998

The Lion becomes larger

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The PEUGEOT Lion was modernised with the new logo showing greater depth through its new chrome finish.

2010

The Lion adopts a new posture

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The more dynamic, intensely-fluid PEUGEOT Lion is created with a bi-metallic effect through its contrasting matt and chrome finishing.