With PEUGEOT MUSIC, the brand aims to attract customers and strengthen the links with them through the emotion and the sharing of a musical experience, as well as reaching a younger customer base. PEUGEOT MUSIC is a unique and international musical programme, which offers to everyone, wherever they are, on any type of computer, tablet or smartphone, the benefits of the PEUGEOT musical world. This digital platform comprises a website http://peugeotmusic.com/ dedicated to selected local and international artists, an internet radio station and an on-line community devoted to PEUGEOT MUSIC.
For this, PEUGEOT has chosen a big name in international music agencies, MBM Music, a specialist in musical design and architecture for the great luxury brands, that was able to interpret PEUGEOT’s values and express them in music. In short, through its selection of artists, PEUGEOT MUSIC uniquely expresses the brand’s DNA.
PEUGEOT MUSIC, an international and connected sound
The PEUGEOT MUSIC Internet radio station offers users a customized soundtrack for their lives through PEUGEOT. Members of the PEUGEOT MUSIC community will be able to interact with the website and benefit from exclusive content, discover new talent, live concerts, interviews with artists.
PEUGEOT, developer of talent
With the signature of PEUGEOT “Motion & Emotion”, music was confirmed as a natural form of expression for the brand, to be illustrated particularly through television advertising campaigns. The visibility offered by the brand has served as a true springboard for young artists like YUKSEK with the PEUGEOT corporate brand advertising campaign and his track “Tonight “, Jabberwocky with the “Photomaton” tube for the PEUGEOT 208 advertising, or the Californian group Edward Sharpe and The Magnetic Zeros, whose track “Home” is now associated with the PEUGEOT 2008 advertising.
A new demonstration of PEUGEOT’s investment in the world of music is the partnership the brand just signed with Lykke Li, a young and brilliant Swedish singer, for the launch of the future PEUGEOT 108. Lykke Li, 28 years old and internationally recognised for her track “I Follow Rivers“. She just released, this month, her third album “I Never Learn”, whose track “Gun Shot” is associated with the launch campaign of the new PEUGEOT 108 (not available in Australia), which begins in early June.